Voluntarism
We promote unpaid, voluntary blood donation as a noble civic duty.

Integrity
We operate with transparency, trust, and ethical responsibility in all our practices.

 Sustainability
We are committed to creating long-term systems that ensure a consistent, safe blood supply.

Equity&Access
Everyone, regardless of background, deserves access to safe and adequate blood.

CommunityEngagement
We empower communities to become part of the solution through education and mobilization

Partnership&Collaboration
We work hand in hand with individuals, organizations, and institutions to achieve a shared goal—saving lives.

Respect
We value and appreciate every donor, staff member, and patient in our mission.